Instagram CEO Kevin Systromunveiled a new video component for the photo-sharing app at Facebook's Menlo Park headquarters on Thursday.
Instagram's foray into video represents the company's first shift away from pure photo sharing. But video is something Systrom says the company has been working on since September 2010.
"This is the same Instagram that you know and love, but it moves," Systrom said of the update, which is available for both iOS and Android starting today.
Video clips on Instagram can be between 3 and 15 seconds long. Fifteen seconds also happens to be the length of typical web ads. And Ad Age reported on April 16 that Facebook was preparing to launch15-second video advertisements in June or July 2013. And this weekthey reported that the ads would be pushed back until the fall, because Facebook has new features "it wants to release concurrently with video ads, and they require more software development." Valleywag's Sam Biddle reports that at least two brands--Lululemon and Burberry--are already using Video on Instagram for marketing.
Video on Instagram also comes with a set of 13 new filters. As with photographs, you can apply different filters to videos and instantly see the effects in a playback mode before you post a final version. And because the videos show up on your Instagram profile, there's an option to choose a custom poster frame from your clip, rather than defaulting to the opening frame.
RELATEDVideo for Instagram also includes a feature called Cinema, which Systrom calls "cinematic stabilization that will change video forever." Essentially, Cinema corrects for common human errors in video shooting, such as wobbliness.
No comments:
Post a Comment